The growth on mobile devices on the Internet
It’s Official: Google Says More Searches Now On Mobile Than On Desktop.
The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.
2 Billion Smartphone Users By 2015 : 83% of Internet Usage From Mobiles
“The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017,”
Ecommerce sales continue to grow
For ecommerce, 2014 was a year of milestones. Worldwide, sales hit a record high of $1.3 trillion. Alibaba claimed the title for largest global IPO ever. The overwhelming majority of U.S. shoppers are now buying products online. It was a good year.But 2015 is expected to be even better, with global sales growing 6.4 percent.
New Trends Developing
Having a mobile-friendly website isn’t just good practice —
it’s a prerequisite. For the first time in history,
mobile has exceeded desktop Internet usage, according to comScore. If your site is not "mobile friendly", it could negatively impact your sales and growth.